Avoid “greenwashing”, focus on facts and figures surrounding your environmental achievements

Attend the WWF-Hong Kong Low-carbon Office Operation Programme (LOOP) seminar

A global initiative researched more than 600 of the world’s leading corporations and found that a total of 460 of those companies had been using misleading and unsubstantiated environmental statements 1. What do you need to be aware of when communicating environmental achievements? How do you interpret and report impact data? Should your company invest in any performance monitoring tools?  During the seminar, WWF-Hong Kong speakers will discuss these critical questions utilising a case study on the Low-carbon Office Operation Programme (LOOP) labelling scheme.

1 Two Sides Press Release, September 19, 2017: http://www.twosides.info/includes/files/upload/files/Two%20Sides%20global%20anti-greenwash%20campaign%20Sept%202017.pdf

Target audience: Business Leaders, Heads of Sustainability, Heads of Marketing Communication, CSR /ESG /Compliance Managers (priority will be given to representatives from companies participating in LOOP).

Outline:

• About LOOP – What does climate change mean to your company?
• Document and data management – How do you measure the impact of your business on the environment?
• About the one-day on-site verification – What are the benefits of a 3rd party verification?  
• Assessment and benchmarking – How do you communicate credible and science-based information on your environmental achievements?

Date:        30 May 2018 (Wednesday)

Time:             15.30-17.30

Location:        WWF-Hong Kong Kwai Hing Office, 
15/F, Manhattan Centre, 8 Kwai Cheong Road, Kwai Hing, New Territories

Fees:              Free of charge

Language:      Cantonese

Registration:   Activity held successfully, please click here to download the presentation

Enquiries:       loop@wwf.org.hk / 2161 9655

 

 

Remarks 

• Priority will be given to existing LOOP members
• The seminar will be conducted in a safe environment. However, visitors are responsible for their own safety. In the event of fire, emergency or accident, please follow the instructions of staff of WWF-Hong Kong. WWF-Hong Kong and the host company waive all liabilities for damage to personal property or physical injury of any visitor.
• If the Red or Black Rainstorm Signal or Typhoon No. 8 Signal or above is issued at 0700 on the event day, the seminar will be cancelled. A new date for the seminar will be arranged as soon as possible.
• WWF-Hong Kong reserve the right to postpone or cancel the seminar due to unforeseeable circumstances that make the event not viable.

How to get to WWF-Hong Kong Kwai Hing office?

• By MTR: About 6-minute walk from Exit B, Kwai Hing Station
• By Bus: Take bus routes via Kwai Hing Station/Kwai Chun Court/Kwong Fai Circuit, alight and walk for about 2-7 minutes